My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.

2
ROAS

The Challenge

The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.

The Process

My responsibilities at Novo Mundo are;


- Media and digital advertising agency coordination. I was responsible for

performance media profit growth with a focus on increasing of E-commerces and App

KPIs such as Revenue, Conversion Rate, Avg. Order Value, ROI and LTV.

- Forecasting the projected daily,monthly and annual sales plan, adjusting for

seasonal events and historical and trending data from Google Analytics, Tableau,

AppsFlyer, Google Trends, Similar Web.

- Analizing and reporting on the performance of e-commerce and micro and macroambient data for strategic adequacy.

- I also support Branding, SEO, UX, and other technical issues, such as structured

data, tag, and other IT projects.

- Implement LGPD (Brazilian data privacy law)

The Solution

My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding

Industry

Technology

Results by the numbers

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