My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.

2
ROAS

The Challenge

The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.

The Process

My responsibilities at Novo Mundo are;


- Media and digital advertising agency coordination. I was responsible for

performance media profit growth with a focus on increasing of E-commerces and App

KPIs such as Revenue, Conversion Rate, Avg. Order Value, ROI and LTV.

- Forecasting the projected daily,monthly and annual sales plan, adjusting for

seasonal events and historical and trending data from Google Analytics, Tableau,

AppsFlyer, Google Trends, Similar Web.

- Analizing and reporting on the performance of e-commerce and micro and macroambient data for strategic adequacy.

- I also support Branding, SEO, UX, and other technical issues, such as structured

data, tag, and other IT projects.

- Implement LGPD (Brazilian data privacy law)

The Solution

My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

CPL

HiBob

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

Volta Beting

Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.

0.91

CPL

GrantMe

GrantMe was looking to scale their business and grow in terms of getting more customers. 

OnePitch

The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.