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My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
My responsibilities at Novo Mundo are;
- Media and digital advertising agency coordination. I was responsible for
performance media profit growth with a focus on increasing of E-commerces and App
KPIs such as Revenue, Conversion Rate, Avg. Order Value, ROI and LTV.
- Forecasting the projected daily,monthly and annual sales plan, adjusting for
seasonal events and historical and trending data from Google Analytics, Tableau,
AppsFlyer, Google Trends, Similar Web.
- Analizing and reporting on the performance of e-commerce and micro and macroambient data for strategic adequacy.
- I also support Branding, SEO, UX, and other technical issues, such as structured
data, tag, and other IT projects.
- Implement LGPD (Brazilian data privacy law)
My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding
Technology
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Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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