The Challenge

Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.

The Process

I've completed two roles ate Koh.

As a Digital Content Manager I supported and led the creative marketing team of 6 people. I was mainly responsible for;

- Content & Social Media: strategize, produce, deliver global calendars and high performing content for Paid and Organic Social, Email, Influencers, UGC, website, SMS

- Marketing campaigns: ideate, planning, project management and execution for community growth, sales, retention and customer experience.

- Brand appearance: responsible for keeping (and developing) strong brand identity, brand voice and brand story. Also supported a rebrand case study.

- Setting up workflows and processes between teams.

As a Marketing Obs Manager I was responsible for;

- Influencer marketing: develop strategy and briefs, approve influencer outreach/content, analyze campaign performance, re-use content for owned channels, utilize influencers for launches/marketing campaigns, liaise with external influencer agencies.

- Partnerships: develop strategy, ideate concepts and campaigns, proposals to partners, management and execution of partnership campaign.

- Content & Social Media: develop content strategy, liaison with 3rd parties developing high performing and engaging content for owned and paid channels

- Marketing campaigns: ideate, strategize channel execution, planning, project management and execution along owned, earned and paid channels.

- Measure & report: report on performance of marketing campaigns, gain insights and assess against goals.

Besides that I supported and organised Giving back activities such as:

- Fundraising for OzHarvest: I completed an 80km Bondi to Manly walk in 18,5 hours as part of our fundraising. We raised $25,000 (=50,000 meals) for families in need of food.

- Supporting Clean Up Australia: I've organised two clean up Australia events for all of my colleagues to participate in.

The Solution

Skills Used

Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,Web Development,Email Marketing,Marketing Strategy,Marketing Strategy,SMS Marketing,Social Media Management,Web Development



Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study



North Ave Education

This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.



Two Step Performance

  1. Popular products were often sold out and would take a while to get inventory back in stock.
  2. Had no prior data from paid advertising 
  3. Educating people about new car parts 



Physio Loft

The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry. 



Talent Hack

Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.