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Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
I've completed two roles ate Koh.
As a Digital Content Manager I supported and led the creative marketing team of 6 people. I was mainly responsible for;
- Content & Social Media: strategize, produce, deliver global calendars and high performing content for Paid and Organic Social, Email, Influencers, UGC, website, SMS
- Marketing campaigns: ideate, planning, project management and execution for community growth, sales, retention and customer experience.
- Brand appearance: responsible for keeping (and developing) strong brand identity, brand voice and brand story. Also supported a rebrand case study.
- Setting up workflows and processes between teams.
As a Marketing Obs Manager I was responsible for;
- Influencer marketing: develop strategy and briefs, approve influencer outreach/content, analyze campaign performance, re-use content for owned channels, utilize influencers for launches/marketing campaigns, liaise with external influencer agencies.
- Partnerships: develop strategy, ideate concepts and campaigns, proposals to partners, management and execution of partnership campaign.
- Content & Social Media: develop content strategy, liaison with 3rd parties developing high performing and engaging content for owned and paid channels
- Marketing campaigns: ideate, strategize channel execution, planning, project management and execution along owned, earned and paid channels.
- Measure & report: report on performance of marketing campaigns, gain insights and assess against goals.
Besides that I supported and organised Giving back activities such as:
- Fundraising for OzHarvest: I completed an 80km Bondi to Manly walk in 18,5 hours as part of our fundraising. We raised $25,000 (=50,000 meals) for families in need of food.
- Supporting Clean Up Australia: I've organised two clean up Australia events for all of my colleagues to participate in.
Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,Web Development,Email Marketing,Marketing Strategy,Marketing Strategy,SMS Marketing,Social Media Management,Web Development
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The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
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