After supporting the CEO, President and team, the brand was sold to Wayfair.

The Challenge

DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.

The Process

Led the investment, growth plan and sale of the multi-million dollar NYC based lifestyle brand.


Led cross functional teams building a new sales and marketing strategy that resulted in growth across all channels; e-commerce, retail, catalog, international, wholesale and licensing.


The Solution

After supporting the CEO, President and team, the brand was sold to Wayfair.

Skills Used

Branding,CMO,Marketing Strategy,Other

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Hippie Farms

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

Idahoan

AEJuice

AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.

National Cancer Insitute

NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.