After supporting the CEO, President and team, the brand was sold to Wayfair.

The Challenge

DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.

The Process

Led the investment, growth plan and sale of the multi-million dollar NYC based lifestyle brand.


Led cross functional teams building a new sales and marketing strategy that resulted in growth across all channels; e-commerce, retail, catalog, international, wholesale and licensing.


The Solution

After supporting the CEO, President and team, the brand was sold to Wayfair.

Skills Used

Branding,CMO,Marketing Strategy,Other

Industry

Home & Garden

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