Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA

Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.

While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.

Bark Square is an indoor dog park offering dog boarding, daycare, and grooming services. The brand approached us three weeks before launch, asking to make an impact in the community and generate a significant number of leads to reach their business plan objective in their opening quarter.

With the grand opening date nearing, we quickly began studying their business plan to identify which services would yield the best results when tied with digital advertising. We implemented lead generation campaigns across Google and Facebook to reach the surrounding community. We created captivating video/image ads, designed high converting landing pages, and tested various audiences on Facebook while targeting high intent search queries on Google. 

Our client was able to generate over 100+ leads every month while reaching thousands in the surrounding county. In addition, their client acquisition process continues to improve, and they are on track to achieving the 7-figure mark.

Build an online store and social media and online community that in turn, turns into online customers.