Reduced Cost Per Lead from $25 to $10 with updated copy, images, target audience and landing page design. 


Amar R.

Mayple Vetted


The Challenge

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.

The Process

I provided an audit for the client's Facebook campaigns and made the following updates: did A/B testing for which sequence of carousel photos worked the best and implemented them along with videos. Created two specific audiences for first time homeowners and those looking to move to a new home. Enabled Cost Cap if it exceeded the CPL goal of $15/lead sign up. Also updated the landing page design for the listing, noting the home/condo wasn't for rent and enabled best practices UX/UI design to improve sign up rates. Also enabled ads to appear on Instagram.

The Solution

Reduced Cost Per Lead from $25 to $10 with updated copy, images, target audience and landing page design. 

Skills Used

Paid Ads,Paid Ads,Copywriting,Web Development,CRO


Real Estate

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During our initial analysis of the company we identified the following challenges:

  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.




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