University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

The Challenge

The Process

The Solution

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Enhancing Email Marketing with University of Georgia, SNAP-Ed and Mayple

Small Business Overview:

University of Georgia, SNAP-Ed, is one of four implementing agencies in Georgia offering SNAP-Ed. Their mission includes attending numerous outreach events, providing online resources like blogs, recipes, and online learning, and operating a texting program. With a team of around 25 dedicated SNAP-Ed professionals and over 200 UGA employees, they work collectively to promote and support the program.

Challenges Faced:

In the realm of email marketing, University of Georgia, SNAP-Ed, faced challenges stemming from an email structure primarily designed for specific content delivery periods, typically lasting 12 weeks. These emails were not structured for a regular monthly newsletter, making it necessary to adapt and reconfigure their email strategy. They needed to address the complexities of the Mailchimp platform and determine the best practices for template creation, user organization, and content relevance.

How Partnering with Mayple Helped:

Mayple's collaboration brought a fresh perspective to University of Georgia, SNAP-Ed. They created two welcoming journeys to engage new subscribers effectively. Tags were introduced to better organize the audience, streamlining content delivery and segmentation.

Mayple's consultant worked closely with University of Georgia, SNAP-Ed, to develop automation strategies, laying the foundation for more efficient and automated email campaigns. Their friendly and helpful approach made it easier for the team to grasp the nuances of the platform, ensuring that Mailchimp's features could be fully leveraged.

Impact and Transformation :

The impact of Mayple's approach was profound. University of Georgia, SNAP-Ed now has an optimized structure for regular email content delivery. Automation strategies have streamlined email campaigns, enhancing engagement with their audience. The introduction of tags and segments has improved user organization, allowing for better content targeting and personalization.

Furthermore, Mayple's creation of draft segments for identifying inactive subscribers and non-subscribers has paved the way for winback campaigns and audience segmentation. The A/B test draft provides  Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory.

Recommendation:

University of Georgia, SNAP-Ed's collaboration with Mayple has been pivotal in optimizing their email marketing strategy. Mayple's expertise and supportive approach have paved the way for a more efficient and engaging outreach. Given the transformative impact of this partnership, University of Georgia, SNAP-Ed, is highly likely to recommend Mayple to their colleagues and peers.

Conclusion:

The partnership between University of Georgia, SNAP-Ed, and Mayple has substantially improved their email marketing efforts. By addressing the challenges of email structure and content relevance, they are now better equipped to reach and engage their audience effectively.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

45%
Potential Account Improvement

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.5

ROAS

Sock It To Me

Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,

Atlassian

Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.


The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.

0.35

ROAS

Pioneer Air

The customer had seen a significant drop in customers and sales. We needed to maximize his ROI during the peak season. 

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.