Facebook Ads performance improved by 2x. Programmatic produced a ROAS of 700%.

Google Ads improved by 150%. Bing Ads was removed from the channel mix and spend reallocated to other channels.

2
ROAS

The Challenge

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

The Process

My role was to review their overall Digital Marketing Strategy and put together a revised growth strategy and monthly schedule that both improved their ROAS and scaled their spend.


My suggestions included shifting from a monthly promotion-led strategy on Social to a mix of 'always on' and promotion-led activity, with greater flexibility in spend allocation between channels, strategies, campaigns and products and specific tactical suggestions to improve Facebook performance.


I also added Programmatic to their channel mix, using remarketing with Dynamic Creative Optimization (DCO), driven by sophisticated machine learning algorithms.


The Solution

Facebook Ads performance improved by 2x. Programmatic produced a ROAS of 700%.

Google Ads improved by 150%. Bing Ads was removed from the channel mix and spend reallocated to other channels.

Skills Used

Paid Ads,Web Development,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

CHANEL

Large scale events and digital activation

0.6

CPL

Moonai Kids

Create Moonai Kids Awareness online.

Bank of America

Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.

0.4

CPL

Nagios

  • Sophisticated B2B Buyer Persona
  • Long Sales Cycle
  • Publicly traded competitors with large budgets


M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.