Facebook Ads performance improved by 2x. Programmatic produced a ROAS of 700%.

Google Ads improved by 150%. Bing Ads was removed from the channel mix and spend reallocated to other channels.

2
ROAS

Boris L.

Mayple Vetted

expert

The Challenge

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

The Process

My role was to review their overall Digital Marketing Strategy and put together a revised growth strategy and monthly schedule that both improved their ROAS and scaled their spend.


My suggestions included shifting from a monthly promotion-led strategy on Social to a mix of 'always on' and promotion-led activity, with greater flexibility in spend allocation between channels, strategies, campaigns and products and specific tactical suggestions to improve Facebook performance.


I also added Programmatic to their channel mix, using remarketing with Dynamic Creative Optimization (DCO), driven by sophisticated machine learning algorithms.


The Solution

Facebook Ads performance improved by 2x. Programmatic produced a ROAS of 700%.

Google Ads improved by 150%. Bing Ads was removed from the channel mix and spend reallocated to other channels.

Skills Used

Paid Ads,Web Development,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy

Industry

Home & Garden

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.87

CPL

HomeZone

I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL

Femfresh

In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.

CHANEL

Large scale events and digital activation

Tiffany & Co

Build on the Tiffany brand promise to engage new customers - specifically for engagement. Wedding and engagement rings.