This strategy led to a consistent pipeline of bookings increasing sales by 10% while accelerating growth in the newest location by 40% over projected expectations.
This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
We geo-fenced each location, then used Google Performance max campaigns to drive in-bound calls, store traffic and online bookings while building the brand and adding further booking opportunities using awareness and messenger conversion ads on Facebook and Instagram.
This strategy led to a consistent pipeline of bookings increasing sales by 10% while accelerating growth in the newest location by 40% over projected expectations.
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Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.