This strategy led to a consistent pipeline of bookings increasing sales by 10% while accelerating growth in the newest location by 40% over projected expectations.



2.5
CPL

The Challenge

This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city.  The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.



The Process

We geo-fenced each location, then used Google Performance max campaigns to drive in-bound calls, store traffic and online bookings while building the brand and adding further booking opportunities using awareness and messenger conversion ads on Facebook and Instagram.


The Solution

This strategy led to a consistent pipeline of bookings increasing sales by 10% while accelerating growth in the newest location by 40% over projected expectations.



Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Beauty

Results by the numbers

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