Implement internally the influencer channel
- Leading the delivery of the influence strategy and playbook, acting as the central influence expert across the globe
- Collaborating with local markets and acting as champions lead to support, enabling and growing influences
- Develop and evolve strategies, identify opportunities to maximize this new channel within the wider marketing mix
- Providing detailed training, guidance, and support to our global teams and central partnerships team
- Working closely with legal and compliance teams to ensure all content meets regulation requirements
- Aligning with data science and insights teams to build effective measurement frameworks and campaign analysis
- Driving continual improvements in performance, efficiency, and workflows, supported by operational analytics
25% program growth in Q1
Activated 4 new markets
Marketing Strategy,Content Marketing,Marketing Strategy
Finance
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.