As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, Allina received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal. I also improved their cost-per-leads by 30% and ROAS of +600%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms + Google ads niche targeted to Allina's core audience.

6
ROAS

The Challenge

In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork. 

The Process

Just like the Minnesota United work together on the field, the teams at Allina work together to provide the ultimate orthopedic care. The campaign was supported by a large social campaign, paid search, SEO and in-stadium marketing, print and radio. The overall goal of the campaign was to increase number of new patients to register at Allina Health Clinics around the Twin Cities by at least +35% from the previous year.

The Solution

As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, Allina received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal. I also improved their cost-per-leads by 30% and ROAS of +600%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms + Google ads niche targeted to Allina's core audience.

Skills Used

Marketing Strategy,SEO,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.45

CPL

Adia US

Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.

1

CPO

Sweet Talk

This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!


The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.

Marvel x Hulu

Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.

Quizlet

Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.