Small list, no email marketing at all
Created 5 automatic flows: Abandoned cart, welcome flow, win-back retention, thank you and big cart.
Added 4 popups to the store
5 campaigns for all the list per month 2 hard-sale campaigns per website segment
List grew 200%, 20K NIS in orders per month
Email Marketing,Copywriting,Branding
Art & Entertainment
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.

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