My efforts resulted in a 4X increase in e-commerce conversion rate once the new website pages and ads were launched. I personally managed Facebook ads to reduce CPA by 68% versus agency initially hired to handle the account (at equivalent spend level). Owner subsequently decided not to pursue the business for personal reasons.
expert
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
I developed the e-commerce launch strategy for HealthyUp and managed package redesign, brand photography/videos, the redesign of key website landing pages, advertising creative/media, email marketing (Klaviyo), and social media launch for the brand.
My efforts resulted in a 4X increase in e-commerce conversion rate once the new website pages and ads were launched. I personally managed Facebook ads to reduce CPA by 68% versus agency initially hired to handle the account (at equivalent spend level). Owner subsequently decided not to pursue the business for personal reasons.
Branding,Marketing Strategy,CMO,Email Marketing,Paid Ads,Social Media Management
Health & Wellness
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
TikTok was looking for a local partner to cover the 2022 Latin Grammys and to produce TikTok videos and TikTok live streaming with the artists.
We created a joint venture with another agency to work on this project that will be launched on November 14th.
This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.
Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
