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With new audiences that were more aligned with the goals we wanted to reach, we saw conversions shoot up and have been growing MoM ever since.
North Drinkware has a fascinating product but their targeting for their facebook campaigns was very broad, although they were driving traffic they were not driving conversions.
My role was lead strategist I used a mix of analytical, and creative skills. I worked with the client to develop audiences that made more sense and were further down the funnel. I then built lookalike audiences and narrowed targeting down further.
With new audiences that were more aligned with the goals we wanted to reach, we saw conversions shoot up and have been growing MoM ever since.
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the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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