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I took the existing 8% open rates to over 25% (My most recent campaigns average a 28.2% open) and doubled their click rates. By building in the necessary filters, I also improved the quality of their list.
This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
I used my email marketing expertise to optimize existing emails in terms of design and performance by building in necessary flow filters, updating content within emails, and improving subject lines.
I took the existing 8% open rates to over 25% (My most recent campaigns average a 28.2% open) and doubled their click rates. By building in the necessary filters, I also improved the quality of their list.
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When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
Revamping their entire online brand identity and reaching an entirely new audience on social media.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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