We were able to decrease cost per lead by 75% during my time there.

0.75
CPL

The Challenge

I was brought in to advice Smarter Options on website structure and set-up all Google Ads

The Process

I set-up all paid media on google ads and adviced on top keywords as well as pricing on the site.

The Solution

We were able to decrease cost per lead by 75% during my time there.

Skills Used

Paid Ads

Industry

Finance

Results by the numbers

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This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.

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Dakine

Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.

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  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


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