We were able to decrease cost per lead by 75% during my time there.
I was brought in to advice Smarter Options on website structure and set-up all Google Ads
I set-up all paid media on google ads and adviced on top keywords as well as pricing on the site.
We were able to decrease cost per lead by 75% during my time there.
Paid Ads
Finance
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PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.