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Not only did we manage to spend 70% of the budget to new user acquisition but also manage to raise their ROAS. Spend prior to all this was avg 10-15k/month with 2-2.5x ROAS now we are spending 35-40k/month with ROAS of 4.48x since restructuring.
Their challenge was that they are unable to scale new users acquisitions.
Upon auditing, their funnel setup for FB/IG was not correct due to non-existence of exclusion and right setup in place. I went and restructure their campaign setup, putting in the right creatives for each different funnel, and leveraging DPA for highly targeting mid/low funnel as well as upsell/cross-selling their products line.
Not only did we manage to spend 70% of the budget to new user acquisition but also manage to raise their ROAS. Spend prior to all this was avg 10-15k/month with 2-2.5x ROAS now we are spending 35-40k/month with ROAS of 4.48x since restructuring.
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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