Not only did we manage to spend 70% of the budget to new user acquisition but also manage to raise their ROAS. Spend prior to all this was avg 10-15k/month with 2-2.5x ROAS now we are spending 35-40k/month with ROAS of 4.48x since restructuring.
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Their challenge was that they are unable to scale new users acquisitions.
Upon auditing, their funnel setup for FB/IG was not correct due to non-existence of exclusion and right setup in place. I went and restructure their campaign setup, putting in the right creatives for each different funnel, and leveraging DPA for highly targeting mid/low funnel as well as upsell/cross-selling their products line.
Not only did we manage to spend 70% of the budget to new user acquisition but also manage to raise their ROAS. Spend prior to all this was avg 10-15k/month with 2-2.5x ROAS now we are spending 35-40k/month with ROAS of 4.48x since restructuring.
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
