Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Feltman Brothers boasts a century of expertise in manufacturing baby clothing, catering to the discerning audience of new parents, grandparents, and beyond. While their legacy was firmly rooted in tradition, their approach to modern marketing required a strategic overhaul.
The marketing lead at Feltman Brothers expressed their struggle succinctly: "I didn't have any idea or overview about what was happening in the account." The lack of insight into their email marketing efforts hindered the optimization of their campaigns, leaving untapped potential in reaching their target audience.
Enter Mayple – a game-changer for Feltman Brothers. The experience was described as "really easy, couldn't believe it was free, no strings attached." Mayple provided valuable suggestions and zeroed in on the need for automation. Together, they crafted a reminder email campaign that seamlessly integrated with Feltman Brothers' legacy and resonated with their audience.
In the words of the marketing lead, "Mayple helped me focus on automation, and we created a reminder email that truly struck a chord with our customers."
The collaboration with Mayple yielded tangible results. Feltman Brothers witnessed a remarkable surge in their open rates, jumping from 49% to an impressive 79%. The marketing lead, now armed with a better understanding of the platform, attested to an overall improvement in their email marketing metrics.
Reflecting on the impact, the marketing lead shared, "Mayple not only improved our open rates but also demystified the platform for us. We've seen an improvement across the board."
When asked about recommending Mayple, the marketing lead responded with confidence, "Yes. Mayple not only improved our metrics but also made the entire process incredibly easy. I would definitely recommend them."
Feltman Brothers' century-long legacy found new life through the strategic alliance with Mayple. The ease of collaboration, coupled with invaluable suggestions, transformed their marketing approach, aligning tradition with modernity.
Email Marketing
Results by the numbers
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
