Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
We've pursued this strategy for the last few months, and we've seen a large uptick in growth and engagement on the CEO's LinkedIn profile, which now has 30,000 LinkedIn followers. Our next step will be to send targeted LinkedIn ads to our target market with a key whitepaper relevant for the industry, so we can continue to build our relationship via email.
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
CEO of MassPay previously exited his payments company at 1.6 billion and is well known within the payments community.
We've decided to pursue a content driven strategy through positioning the CEO as an expert in payouts. He publishes key thought leadership articles (created by myself) in order to establish himself as the go-to person for payouts in the emerging market regions.
I've also curated a list of our top 500 company targets, and we are working to build relationships with them on LinkedIn, and in real life via conferences.
We've pursued this strategy for the last few months, and we've seen a large uptick in growth and engagement on the CEO's LinkedIn profile, which now has 30,000 LinkedIn followers. Our next step will be to send targeted LinkedIn ads to our target market with a key whitepaper relevant for the industry, so we can continue to build our relationship via email.
Content Marketing,CMO
Technology
Put your e-mail in and we'll arrange a consultation call for you
Provided SEO, developed landing pages, promoted Accu-Chek glucose monitors and strips
Designed and developed branded adver-games as content for kids/teens in collaboration with the Juvenile Diabetes Research Foundation (JDRF)
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
