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We've pursued this strategy for the last few months, and we've seen a large uptick in growth and engagement on the CEO's LinkedIn profile, which now has 30,000 LinkedIn followers. Our next step will be to send targeted LinkedIn ads to our target market with a key whitepaper relevant for the industry, so we can continue to build our relationship via email.
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
CEO of MassPay previously exited his payments company at 1.6 billion and is well known within the payments community.
We've decided to pursue a content driven strategy through positioning the CEO as an expert in payouts. He publishes key thought leadership articles (created by myself) in order to establish himself as the go-to person for payouts in the emerging market regions.
I've also curated a list of our top 500 company targets, and we are working to build relationships with them on LinkedIn, and in real life via conferences.
We've pursued this strategy for the last few months, and we've seen a large uptick in growth and engagement on the CEO's LinkedIn profile, which now has 30,000 LinkedIn followers. Our next step will be to send targeted LinkedIn ads to our target market with a key whitepaper relevant for the industry, so we can continue to build our relationship via email.
Content Marketing,CMO
Technology
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
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Identify competitor SEO strategies to implement off-page SEO tactics.
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