Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.
My role was to lead client communication, account strategy, as well as all implementation on Google Ads.
Top Performing PPC Strategies:
Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.
Paid Ads,Google Shopping
Health & Wellness
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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