Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.

The Challenge

  • Drive cart sales through the website as well as phone calls and form fill leads
  • Manage Google Shopping campaigns and avoid/prevent issues with any google disapprovals in the CBD space


The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads.


Top Performing PPC Strategies:


  • Launched Google Shopping campaigns around their top selling products
  • Excluded poor performing SKUs from their Shopping feed to avoid wasted spend and improve ROAS
  • Product feed optimizations -- wrote custom titles and descriptions to help match for relevant keywords
  • Built out non-brand search campaigns around top performing search terms such as "feminized hemp seeds"
  • Launched dynamic search campaign to help w/ query mining. Once we identified good performing queries, we would then break out those as keywords in the non-brand search campaigns and add as negatives to the dynamic search campaign


The Solution

Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.

Skills Used

Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

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