
Consistency is key with this industry. Brining in viable leads to the loan originator reinforces the importance of my role.
Converting the language of hard money lending into visually appealing posts and eblasts.
Once I understood the terminology used for the transactions and the needs of the client I created and implemented an ongoing email campaign and social media campaign. Recently we started a Google ads campaign.
Consistency is key with this industry. Brining in viable leads to the loan originator reinforces the importance of my role.
Email Marketing,Paid Ads,Content Marketing,Branding
Finance
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.