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We reduced customer acquisition costs (CAC) by 20% by implementing these changes and built a loyal customer bases that came to buy from us again and again.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
We set up an exit survey to understand how big a portion 'plant newbies' made up our existing customer base. We then interviewed a few of them to understand their fears and what had almost not made them buy from us. This helped us establish what we needed to achieve in order to grow this customer segment.
Amongst the new initiatives we did the following:
We reduced customer acquisition costs (CAC) by 20% by implementing these changes and built a loyal customer bases that came to buy from us again and again.
Email Marketing,CRO,Copywriting,Content Marketing,Marketing Strategy,Paid Ads,Paid Ads
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pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
Edufunder is an online fund sourcing site for students to fund their educations.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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