Under an NDA, refer to my case study library here - http://bit.ly/alex-poe
Redefining the way online fashion brand functions today. International & LA-made.
Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.
Duties:
- scaling
- user acquisition
- advertising strategy & execution
- social media marketing
Facebook and Instagram digital marketing. Scaling international advertising efforts.
Under an NDA, refer to my case study library here - http://bit.ly/alex-poe
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.