expert
Redefining the way online fashion brand functions today. International & LA-made.
Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.
Duties:
- scaling
- user acquisition
- advertising strategy & execution
- social media marketing
Facebook and Instagram digital marketing. Scaling international advertising efforts.
Under an NDA, refer to my case study library here - http://bit.ly/alex-poe
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
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HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.