Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.

After evaluating the policy closely and leveraging support across Google’s internal channels, we determined exactly what was necessary for each individual staffing industry (retail, supply chain, cleaning, ect.) to be compliant with Google ads. This meant review our targeting, ad copy and landing page experience to ensure full compliance. Through this approach, we were able to craft a strategy that enabled our ads to run in full compliance across all categories.