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Not only did Hop Skip Media decrease Kristi Hyson's click-through rate CTR by 83.52%, but we also increased the cost-per-click (CPC) by 12.11% and beat the industry conversion rate of 2.47% by 74.09%.
"Hop Skip Media understood my frustrations and was able to stay true to their word by doing their job. I've seen a huge improvement in the quality of my leads. With the last company I worked with, the emails weren't even coming to me directly, so they were able to fix that."
Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
A complete overhaul of the account. The mortgage broker came to Hop Skip Media not know how to improve her account, but knowing that her last provider simply was not trying.
We conducted a thorough audit and consulted other PPC specialists that specialize in the Real Estate/Mortgage market to gain a deeper knowledge of the industry. Upon the completion of the account audit, we made several changes to their paid search, display advertising & social advertising platforms such as:
Not only did Hop Skip Media decrease Kristi Hyson's click-through rate CTR by 83.52%, but we also increased the cost-per-click (CPC) by 12.11% and beat the industry conversion rate of 2.47% by 74.09%.
"Hop Skip Media understood my frustrations and was able to stay true to their word by doing their job. I've seen a huge improvement in the quality of my leads. With the last company I worked with, the emails weren't even coming to me directly, so they were able to fix that."
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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