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Not only did Hop Skip Media decrease Kristi Hyson's click-through rate CTR by 83.52%, but we also increased the cost-per-click (CPC) by 12.11% and beat the industry conversion rate of 2.47% by 74.09%.
"Hop Skip Media understood my frustrations and was able to stay true to their word by doing their job. I've seen a huge improvement in the quality of my leads. With the last company I worked with, the emails weren't even coming to me directly, so they were able to fix that."
Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
A complete overhaul of the account. The mortgage broker came to Hop Skip Media not know how to improve her account, but knowing that her last provider simply was not trying.
We conducted a thorough audit and consulted other PPC specialists that specialize in the Real Estate/Mortgage market to gain a deeper knowledge of the industry. Upon the completion of the account audit, we made several changes to their paid search, display advertising & social advertising platforms such as:
Not only did Hop Skip Media decrease Kristi Hyson's click-through rate CTR by 83.52%, but we also increased the cost-per-click (CPC) by 12.11% and beat the industry conversion rate of 2.47% by 74.09%.
"Hop Skip Media understood my frustrations and was able to stay true to their word by doing their job. I've seen a huge improvement in the quality of my leads. With the last company I worked with, the emails weren't even coming to me directly, so they were able to fix that."
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The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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