
Not only did Hop Skip Media decrease Kristi Hyson's click-through rate CTR by 83.52%, but we also increased the cost-per-click (CPC) by 12.11% and beat the industry conversion rate of 2.47% by 74.09%.
"Hop Skip Media understood my frustrations and was able to stay true to their word by doing their job. I've seen a huge improvement in the quality of my leads. With the last company I worked with, the emails weren't even coming to me directly, so they were able to fix that."
Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
A complete overhaul of the account. The mortgage broker came to Hop Skip Media not know how to improve her account, but knowing that her last provider simply was not trying.
We conducted a thorough audit and consulted other PPC specialists that specialize in the Real Estate/Mortgage market to gain a deeper knowledge of the industry. Upon the completion of the account audit, we made several changes to their paid search, display advertising & social advertising platforms such as:
Not only did Hop Skip Media decrease Kristi Hyson's click-through rate CTR by 83.52%, but we also increased the cost-per-click (CPC) by 12.11% and beat the industry conversion rate of 2.47% by 74.09%.
"Hop Skip Media understood my frustrations and was able to stay true to their word by doing their job. I've seen a huge improvement in the quality of my leads. With the last company I worked with, the emails weren't even coming to me directly, so they were able to fix that."
Paid Ads
Finance
Put your e-mail in and we'll arrange a consultation call for you
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.