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This client was uncomfortable spending more than $40k on Google before onboarding me as a PPC manager because of CPA concerns. Today, we profitably spend over $100k a month on Google with a $31 CPA. To put this into perspective, a one-time license with their company ranges anywhere from $1995 - $3495+ in revenue.
User’s who use their software are constantly being bombarded by competitors to get them to switch. We began by fully capturing all brand and product traffic to ensure we are not outranked by competitors. Establishing this early on in the account allowed us to pay less than $1 for these high-converting keywords later on.
After establishing a foothold in brand+product, we began working on non-brand terms to focus on new customer acquisition. Utilizing a customer match strategy in this account was vital to its success since our persona was relatively unique compared to the industry. We refreshed our customer match lists automatically to give Google’s machine learning algorithm as much data as possible, then leveraged similar audiences in parallel search, display, and video campaigns for new customer acquisition.
This client was uncomfortable spending more than $40k on Google before onboarding me as a PPC manager because of CPA concerns. Today, we profitably spend over $100k a month on Google with a $31 CPA. To put this into perspective, a one-time license with their company ranges anywhere from $1995 - $3495+ in revenue.
Paid Ads
Technology
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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