Zoofest Case Study

THE Company

Zoofest is one of Quebec's biggest comedy festivals. It's organized by the most popular comedy event in the world, Just For Laughs and their goal is to be a springboard for emerging comedians.

The Challenge

Zoofest has a very unique brand style and a younger image, but they were struggling to reach their target audience (18-35 years old). The proof is most of our friends in Montreal didn't know about them when we started working with them.

THE Solution

Having worked with them for a few years, the strategy varies. But our goal was always to find marketing angles that would fit with their target demographic.
Through funny videos, memes, witty lines and expert copywriting, we managed to generate extremely positive reactions from the public and greatly improve ticket sales.
70% engagement rate $0.10 cost per click
More than 8000 tickets sold
800,000 impressions (per festival edition)
60,000 interactions (per festival edition)