By sending just one email a week for two months, LCI Paper boasted an ROI of 640%.

The Challenge

LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.

The Process

DIDO AGENCY created seven foundational campaigns to build a relationship with consumers throughout every stage of the product journey. From browsing for a specific event in mind to post-purchase follow-up emails and holiday campaigns, we ensured LCI Paper stayed top of mind through strategic email marketing.

The Solution

By sending just one email a week for two months, LCI Paper boasted an ROI of 640%.

Skills Used

Email Marketing,Marketing Strategy

Industry

Art & Entertainment

Results by the numbers

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