
By sending just one email a week for two months, LCI Paper boasted an ROI of 640%.
LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.
DIDO AGENCY created seven foundational campaigns to build a relationship with consumers throughout every stage of the product journey. From browsing for a specific event in mind to post-purchase follow-up emails and holiday campaigns, we ensured LCI Paper stayed top of mind through strategic email marketing.
By sending just one email a week for two months, LCI Paper boasted an ROI of 640%.
Email Marketing,Marketing Strategy
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.