Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.

Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.

The process required me to complete a completive analysis and keyword research to understand how the Aarke Amazon listings ranked organically and sponsored against key competitors.

After running and analysis, I found that the listings needed to be optimized with the appropriate keywords, along with A+ content revisions. Once the listings were optimized accordingly, I focused on improving the advertising campaigns.

The advertising campaigns needed to be optimized and I also created sponsored brand campaigns that showcased the luxury branding of Aarke. Aarke sells at a higher price point so it was imperative that the sponsored brands highlighted Aarke as a high end brand compared to Soda stream.