I improved the over campaign ROAS by 312%. This was done by first finding ways to improve their listings and Amazon store so that we could increase the conversion rate.


1. Here is the Amazon store I created.

2. Updated the listings and A+ content


All of these SEO, listing, store, and campaign improvements helped increase the organic and sponsored traffic.



3.12
ROAS

The Challenge

Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.


Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.



The Process

The process required me to complete a completive analysis and keyword research to understand how the Aarke Amazon listings ranked organically and sponsored against key competitors.


After running and analysis, I found that the listings needed to be optimized with the appropriate keywords, along with A+ content revisions. Once the listings were optimized accordingly, I focused on improving the advertising campaigns.


The advertising campaigns needed to be optimized and I also created sponsored brand campaigns that showcased the luxury branding of Aarke. Aarke sells at a higher price point so it was imperative that the sponsored brands highlighted Aarke as a high end brand compared to Soda stream.

The Solution

I improved the over campaign ROAS by 312%. This was done by first finding ways to improve their listings and Amazon store so that we could increase the conversion rate.


1. Here is the Amazon store I created.

2. Updated the listings and A+ content


All of these SEO, listing, store, and campaign improvements helped increase the organic and sponsored traffic.



Skills Used

Paid Ads,Branding,SEO

Industry

Home & Garden

Results by the numbers

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