I improved the over campaign ROAS by 312%. This was done by first finding ways to improve their listings and Amazon store so that we could increase the conversion rate.


1. Here is the Amazon store I created.

2. Updated the listings and A+ content


All of these SEO, listing, store, and campaign improvements helped increase the organic and sponsored traffic.



3.12
ROAS

The Challenge

Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.


Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.



The Process

The process required me to complete a completive analysis and keyword research to understand how the Aarke Amazon listings ranked organically and sponsored against key competitors.


After running and analysis, I found that the listings needed to be optimized with the appropriate keywords, along with A+ content revisions. Once the listings were optimized accordingly, I focused on improving the advertising campaigns.


The advertising campaigns needed to be optimized and I also created sponsored brand campaigns that showcased the luxury branding of Aarke. Aarke sells at a higher price point so it was imperative that the sponsored brands highlighted Aarke as a high end brand compared to Soda stream.

The Solution

I improved the over campaign ROAS by 312%. This was done by first finding ways to improve their listings and Amazon store so that we could increase the conversion rate.


1. Here is the Amazon store I created.

2. Updated the listings and A+ content


All of these SEO, listing, store, and campaign improvements helped increase the organic and sponsored traffic.



Skills Used

Paid Ads,Branding,SEO

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

BullDog Gin

support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC

US

The Good Ritual

The Good Ritual was looking to increase LTV and AOV by adding subscription options.

5

ROAS

Capital Auto Parts

Capital Auto Parts was coming into a new season without a ads vendor and was eager to push to ROAS of 8-10. The busy season in Canada didn't start until March, so there was about a month window to get underway.

5

ROAS

Medik8

Never done paid media and was only in UK, want to launch in US

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.