We were able to increase their return on ad spend by 68%!

0.68
ROAS

The Challenge

The client wanted to get better results with their Facebook, Instagram & Pinterest advertising campaigns.

The Process

We restructured their account to enable us to focus on the best audience and test tons of creatives.

The Solution

We were able to increase their return on ad spend by 68%!

Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,Content Marketing

Industry

Style & Fashion

Results by the numbers

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Arizona Federal Credit Union

New business services that were acquired by the business with intent to grow those products.

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They are a new business so there was a lot we had to do from scratch.

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LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

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Speciality Select

  • High competition in sports and fitness (resistance bands) in UK & USA
  • Low brand awareness
  • High cost per sale with very few purchases


The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

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Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

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MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.