The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.

As the digital marketing manager, it was my job to conduct all of the SEO tactics that were needed for the website. From writing searchable content to writing alt-tags and meta-tags, the site was completely refreshed to rank higher on Google.

Moving forward my role is to manage all other digital aspects of the brand, from their email marketing to their social media accounts.