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Migrated website to a new CMS (WooCommerce).
Needed SEO structure set-out which tied into Google ads and paid search.
The biggest challenge was mapping out the way people search and creating landing pages to match search intent.
Keyword research
Site architecture
Keyword mapping
UX
Authority building
30% increase in organic traffic
Increased page rankings by 28%
Paid Ads,Google Shopping,SEO
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Very competitive market. Since they were an innovative startup, finding relevant search terms for SEO with satisfied search volume was challenging.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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