Migrated website to a new CMS (WooCommerce).
Needed SEO structure set-out which tied into Google ads and paid search.
The biggest challenge was mapping out the way people search and creating landing pages to match search intent.
Keyword research
Site architecture
Keyword mapping
UX
Authority building
30% increase in organic traffic
Increased page rankings by 28%
Paid Ads,Google Shopping,SEO
Style & Fashion
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.