- Took sales from about $10,000 a month to over $50,000

- Launched campaigns on Google Ads which is a new platform for Living Tea

- A mobile responsiveness theme that converts at 5%-6% from < 3%

0.12
ROAS

The Challenge

- Increase the website's low conversion rate

- Increase revenue from < $1000 a day to > $1000 a day

- Run lower frequency campaigns because customers were complaining about seeing too many ads

The Process

- Optimized the website and made it mobile responsive

- Tested more audiences, interests & creatives

- Rewrote the ad copy to sell the benefits of drinking tea

- Sold more tea subscriptions which is the biggest driver of revenue

The Solution

- Took sales from about $10,000 a month to over $50,000

- Launched campaigns on Google Ads which is a new platform for Living Tea

- A mobile responsiveness theme that converts at 5%-6% from < 3%

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

0.2

CPL

LiveU

Small market share.

Southampton FC

Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS


0.5

CPM

Clean Kiss Organics

Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.


At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.