
- Took sales from about $10,000 a month to over $50,000
- Launched campaigns on Google Ads which is a new platform for Living Tea
- A mobile responsiveness theme that converts at 5%-6% from < 3%
- Increase the website's low conversion rate
- Increase revenue from < $1000 a day to > $1000 a day
- Run lower frequency campaigns because customers were complaining about seeing too many ads
- Optimized the website and made it mobile responsive
- Tested more audiences, interests & creatives
- Rewrote the ad copy to sell the benefits of drinking tea
- Sold more tea subscriptions which is the biggest driver of revenue
- Took sales from about $10,000 a month to over $50,000
- Launched campaigns on Google Ads which is a new platform for Living Tea
- A mobile responsiveness theme that converts at 5%-6% from < 3%
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.