- Took sales from about $10,000 a month to over $50,000
- Launched campaigns on Google Ads which is a new platform for Living Tea
- A mobile responsiveness theme that converts at 5%-6% from < 3%
- Increase the website's low conversion rate
- Increase revenue from < $1000 a day to > $1000 a day
- Run lower frequency campaigns because customers were complaining about seeing too many ads
- Optimized the website and made it mobile responsive
- Tested more audiences, interests & creatives
- Rewrote the ad copy to sell the benefits of drinking tea
- Sold more tea subscriptions which is the biggest driver of revenue
- Took sales from about $10,000 a month to over $50,000
- Launched campaigns on Google Ads which is a new platform for Living Tea
- A mobile responsiveness theme that converts at 5%-6% from < 3%
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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