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- Took sales from about $10,000 a month to over $50,000
- Launched campaigns on Google Ads which is a new platform for Living Tea
- A mobile responsiveness theme that converts at 5%-6% from < 3%
- Increase the website's low conversion rate
- Increase revenue from < $1000 a day to > $1000 a day
- Run lower frequency campaigns because customers were complaining about seeing too many ads
- Optimized the website and made it mobile responsive
- Tested more audiences, interests & creatives
- Rewrote the ad copy to sell the benefits of drinking tea
- Sold more tea subscriptions which is the biggest driver of revenue
- Took sales from about $10,000 a month to over $50,000
- Launched campaigns on Google Ads which is a new platform for Living Tea
- A mobile responsiveness theme that converts at 5%-6% from < 3%
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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