- Took sales from about $10,000 a month to over $50,000

- Launched campaigns on Google Ads which is a new platform for Living Tea

- A mobile responsiveness theme that converts at 5%-6% from < 3%

0.12
ROAS

The Challenge

- Increase the website's low conversion rate

- Increase revenue from < $1000 a day to > $1000 a day

- Run lower frequency campaigns because customers were complaining about seeing too many ads

The Process

- Optimized the website and made it mobile responsive

- Tested more audiences, interests & creatives

- Rewrote the ad copy to sell the benefits of drinking tea

- Sold more tea subscriptions which is the biggest driver of revenue

The Solution

- Took sales from about $10,000 a month to over $50,000

- Launched campaigns on Google Ads which is a new platform for Living Tea

- A mobile responsiveness theme that converts at 5%-6% from < 3%

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.34

ROAS

Erotikk

They ran a few Facebook ads but never were consistent with the results of their marketing experience.

ANZ Banking Group

When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.


The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign. 


The goals, therefore, were to:

  • Increase relevance of the content during stages before and during the application process.
  • Build new content modules to scale content and make authoring flexible for continuous experiments. 
  • Increase organic traffic.


Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

0.2

CPO

Vuori Clothing

An Agency brought me on as a white label Media Buyer for https://vuoriclothing.com. The brand is spending over $900k/month on Facebook/Instagram ads I helped assist with Ads and Campaigns to help increase ROAS.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.