
After a thorough engagement and education campaign, we had a highly engaged audience with a remarkable open rate that allowed us to convert not only with the Launch Product Campaign but also with Abandoned Cart sequences that presented new information to the customer.
This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.
This product came from the infomercial world and so it had many visuals to back up the science. We took the material given to us and transformed it into a newsletter that informed customers of the product, testimonials and eventually launched a promotion with a product launch email sequence.
After a thorough engagement and education campaign, we had a highly engaged audience with a remarkable open rate that allowed us to convert not only with the Launch Product Campaign but also with Abandoned Cart sequences that presented new information to the customer.
Email Marketing,Branding,Marketing Strategy
Health & Wellness
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Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

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