After a thorough engagement and education campaign, we had a highly engaged audience with a remarkable open rate that allowed us to convert not only with the Launch Product Campaign but also with Abandoned Cart sequences that presented new information to the customer.

The Challenge

This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.

The Process

This product came from the infomercial world and so it had many visuals to back up the science. We took the material given to us and transformed it into a newsletter that informed customers of the product, testimonials and eventually launched a promotion with a product launch email sequence.

The Solution

After a thorough engagement and education campaign, we had a highly engaged audience with a remarkable open rate that allowed us to convert not only with the Launch Product Campaign but also with Abandoned Cart sequences that presented new information to the customer.

Skills Used

Email Marketing,Branding,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.


Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


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• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

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• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

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