By successfully coordinating and fine tuning the strategy between all marketing channels I delivered a 1.5x return improvement compared to previous Christmas seasons.

1.5
ROAS

The Challenge

Patch is a British indoor and outdoor plant ecommerce website that also sells seasonal Christmas trees.


Every year Patch sells a range of Christmas trees to consumers. The challenge is that Christmas trees are very seasonal in nature peaking in demand over one week around the end of November. Marketing campaigns need to be carefully timed in order to drive enough demand using Facebook Ads and Google Ads during the seasonal period to clear stock. But you need to make sure that you don't overspend and drive too high a Cost Per Purchase.

The Process

Using previous years' data and external data points I mapped week by week projected demand and combined it with stock arrivals (since Christmas trees are a fresh and perishable product) as well as operational delivery capacity.


I planned out each marketing channel and its spend on a daily basis and mapped it out against daily purchase targets. Having this careful plan allowed me to monitor our progress on a daily basis and helped massively on occasions when we missed targets and needed to act quickly.

The Solution

By successfully coordinating and fine tuning the strategy between all marketing channels I delivered a 1.5x return improvement compared to previous Christmas seasons.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Marketing Strategy,SMS Marketing

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Aviators Market

0.75

CPL

Infinity Canopy

Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.

0.5

CPL

Nium

Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.


Wiley

Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.


I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.