In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

The Challenge

The Process

The Solution

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Transforming Agri-Tourism Marketing: Saunders Farm's Journey with Mayple

Small Business Overview:

Saunders Farm has been a local favorite for families and thrill-seekers alike, offering a diverse range of experiences and seasonal events. Known for its expansive mazes and estate cidery, Saunders Farm epitomizes agri-tourism at its finest.

Challenges:

The team at Saunders Farm was confronted with several challenges in their marketing efforts. They were unaware of the full suite of tools available for their email marketing campaigns and were underutilizing their reporting and journey tools. As a result, they were falling short of their marketing potential.

How Partnering with Mayple Helped:

The partnership with Mayple brought a breath of fresh air to Saunders Farm's marketing endeavors. The team at Mayple embarked on a mission to educate and empower Saunders Farm. They introduced them to the email marketing tools they were overlooking, providing valuable insights that only human expertise can deliver. The interaction with Mayple felt personal, and the knowledge transfer was invaluable to Saunders Farm.

Impact and Transformation:

Mayple's guidance and expertise have transformed Saunders Farm's approach to email marketing. By expanding their knowledge about using reports and integrating tools, they are poised to significantly increase their click-through rate and open rate over time. This transformation goes beyond mere numbers, as it has also significantly impacted the number of emails they send, enhancing their overall reach.

Conclusion:

The collaboration with Mayple has opened new horizons for Saunders Farm's email marketing strategy. It has provided the necessary tools and knowledge to unlock their marketing potential, ultimately aiming to increase sales and optimize their system. The journey is far from over, but the early results are promising.



Website
Skills Used

Email Marketing

Industry

Results by the numbers

35%
Account Potential Improvement

"Informative, friendly and knowledgable"

Caleigh Murison

Marketing Coordinator

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