We took the ROAS of the campaigns from 1.2 to 2.4+ in 2 months

2.34
ROAS

The Challenge

The client couldn't get sales online at a decent ROAS

The Process

We created a new website with CRO best practices, enabled a social media strategy and launched ads on three channels

The Solution

We took the ROAS of the campaigns from 1.2 to 2.4+ in 2 months

Skills Used

Paid Ads,Paid Ads,Paid Ads,Social Media Management,CRO,Web Development,Web Development

Industry

Pets

Results by the numbers

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More Case Study

Moroccan Magic

Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.

Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

4.8

ROAS

Periodic Audio

Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts. 


The creative was fun, very quirky and showcased the brands unique personality. 

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