After going over all the advertising processes and making an in-depth audit, I created a Taylor-made system that allows them to identify and deliver the right message to the right audience and scale horizontally & vertically while narrowing the audience.

0.5
CPO

The Challenge

Their media buying team has grown the app to over 24M in revenue, but they were unable to make it profitable on the front end. Their CPA is over 120 while their AOV is 70.

The Process

I was hired as an external coach to asses them on how to improve and optimize the conversion rate and try to reduce the CPA.

The Solution

After going over all the advertising processes and making an in-depth audit, I created a Taylor-made system that allows them to identify and deliver the right message to the right audience and scale horizontally & vertically while narrowing the audience.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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