World wide installs campaign, Various platforms countries and languages
Connecting all events, AppsFlyer and SKAN to measure results, exploring each platform per install KPI's to locate successful campaigns
Over 1 million installs
Paid Ads,Paid Ads,Paid Ads,Apple Optimization
Sports, Outdoors & Fitness
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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