The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.

With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.

They had decent results with Facebook ads but wanted an agency to bring better copywriting, ads management & creative ideas (motion, video & image)

We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.

Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.