We created a stunning new technology page that highlighted their core features, as well as reorganized and designed their knowledge center, and created from scratch their career page.
I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.
We worked with the client to develop the tone of voice, design elements, and campaign ideas surrounding the detail of their technology.
We created a stunning new technology page that highlighted their core features, as well as reorganized and designed their knowledge center, and created from scratch their career page.
Content Marketing,Copywriting,Branding,Web Development
Health & Wellness
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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