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I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).
Recommendations provided with analytics support included:
I am not aware whether some of these were implemented after I stopped working with the company.
Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.
I conducted a complete audit of the brand, it's financials/sales data (Shopify, Amazon, & Google Analytics), all its touchpoints (website, social media, Amazon PDP, etc.) and advertising/promotional activity (primarily Facebook/Instagram). I spoke with employees and other stakeholders. And, I conducted primary research among its one-time customers and repeat customers to gain a better understanding of the consumer, their buying behavior, and their perceptions of the brand, RIse Bar products, and the protein bar category.
I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).
Recommendations provided with analytics support included:
I am not aware whether some of these were implemented after I stopped working with the company.
CMO,Marketing Strategy,Other
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