I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).

Recommendations provided with analytics support included:

• New products with expansion of ingredients but an adherence to the simplicity of current formulations. The client had been concerned that his brand was not on-trend and wondered if he should be developing Keto formulations with new calorie free sweeteners or other trendy flavors/ingredients. My research saved him costly investment in entirely new technologies and enabled him to launch two new successful flavors.
• New Facebook ad creative (with more focus on ingredient quality & simplicity, as well as taste) and better audience segmentation to improve CTRs. Helped hire a new Facebook agency that subsequently tripled ROAS.
• Re-examination of Amazon pricing strategy based on risks of cannibalization and loss of control over customer relationship (particularly due to higher LTV of owned e-commerce sales).
• Higher quality social media presence and responsiveness (recruited new social media manager who increase social media engagement)
• Retail as a discovery strategy, particularly Costco
• Tactics to encourage customers to try additional flavors to increase AOV and LTV
• More differentiation of and focus on vegan bars and segmentation of marketing

I am not aware whether some of these were implemented after I stopped working with the company.