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From a $300k/year the business was grown to over $4 million and became an online leader in a women's fitness apparel niche. During his 5 years of consulting he oversaw all aspects of digital marketing including Google Ads, Facebook, Criteo, Analytics & conversion optimizations. Brendon grew Google spends from 0 to $50k a month. Facebook was also launched and managed with peak spends over $150k per month.
Dona Jo was 2 years into business struggling with cashflows and needed to generate income online. The business had grown to $300k in yearly revenue using influencer marketing but that revenue stream was quickly fading. The business was is need of a paid marketing plan.
From a $300k/year the business was grown to over $4 million and became an online leader in a women's fitness apparel niche. During his 5 years of consulting he oversaw all aspects of digital marketing including Google Ads, Facebook, Criteo, Analytics & conversion optimizations. Brendon grew Google spends from 0 to $50k a month. Facebook was also launched and managed with peak spends over $150k per month.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,SEO,Marketing Strategy,Copywriting
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)
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