They increased the number of followers by 10% in one month.
They have a feed with storytelling that reflects the brand values, it is more organized and simple to read.
We started working with a brand awareness corss channel.
expert
Growth in organic social media.
First we discuss the brand values and what was the main product/service to comunicate.
Social media engagement with organic campaigns.
They increased the number of followers by 10% in one month.
They have a feed with storytelling that reflects the brand values, it is more organized and simple to read.
We started working with a brand awareness corss channel.
Social Media Management
Sports, Outdoors & Fitness
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.