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The success of this initial project convinced the Rainier team to move away from a decade long engagement with another firm and have me take over digital ad management for the divisions listed above. Since taking over the business, leads are up 200+% and the average CPL is down 380% within 1 division while another has seen leads increase 61% YoY with a 37% decrease in media spend.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
My role was that of an outside consultant and I leveraged my expertise in analytics, search engine optimization and conversion funnel analysis to craft recommendations for the Rainier team. Any audit begins with a 1 hour information gathering call. An onboarding questionnaire is customized and sent as a follow-up to the call. Once the audit and analysis are complete, recommendations and an explanation of best practices are reviewed with the client on a delivery call.
The success of this initial project convinced the Rainier team to move away from a decade long engagement with another firm and have me take over digital ad management for the divisions listed above. Since taking over the business, leads are up 200+% and the average CPL is down 380% within 1 division while another has seen leads increase 61% YoY with a 37% decrease in media spend.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Marketing Strategy,SEO,Web Development,Web Development,Paid Ads,Google Shopping
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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