
Increased the number of leads generated by X3
Reduced the cost per lead 36%
Secured $12M investment for paid media acquisition purposes
Increased the number of leads generated by X3
Reduced the cost per lead 36%
Secured $12M investment for paid media acquisition purposes
Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Other
Technology
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.