Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes

0.36
CPL

Cristian C.

Mayple Vetted

expert

The Challenge

  • Defining the global media strategy and playbook based on business goals for Existing and New customers through direct and indirect channels using ATL-BTL media. Supervising the execution of media campaigns to drive growth for the business through media, launching new products and services across 16 different markets integrated with CRM and Sales. 
  • Defining customer segmentation and audience-data strategy; identifying personas, and segments, user journey and selection of media-data-channels to target.
  • Driving growth and improving conversion rate by planning testing roadmaps through paid and owned channels and data sources: Paid social / Facebook and Linkedin, Programmatic display, ABM, Paid search, email marketing automation (Pardot) and landing pages.
  • Reporting and success measurement: Standardizing ways to measure success through the whole funnel, identifying metrics and set of media and performance reports.
  • Driving digital transformation by developing media training, generating content and presenting it live and via mobile app formats, focused in 2 main areas: Media planning (process-focused) and media strategy (strategy-focused) delivered to 22 local markets.


The Process

The Solution

Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes

Skills Used

Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Other

Industry

Technology

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Divided Labs

They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.


I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.

0.25

ROAS

Clay By Steph

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

0.2

CPL

CyberPal

Generate new user sign ups for a Cybersecurity service marketplace.

0.25

CPO

Speciality Select

  • High competition in sports and fitness (resistance bands) in UK & USA
  • Low brand awareness
  • High cost per sale with very few purchases