Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes

0.36
CPL

The Challenge

  • Defining the global media strategy and playbook based on business goals for Existing and New customers through direct and indirect channels using ATL-BTL media. Supervising the execution of media campaigns to drive growth for the business through media, launching new products and services across 16 different markets integrated with CRM and Sales. 
  • Defining customer segmentation and audience-data strategy; identifying personas, and segments, user journey and selection of media-data-channels to target.
  • Driving growth and improving conversion rate by planning testing roadmaps through paid and owned channels and data sources: Paid social / Facebook and Linkedin, Programmatic display, ABM, Paid search, email marketing automation (Pardot) and landing pages.
  • Reporting and success measurement: Standardizing ways to measure success through the whole funnel, identifying metrics and set of media and performance reports.
  • Driving digital transformation by developing media training, generating content and presenting it live and via mobile app formats, focused in 2 main areas: Media planning (process-focused) and media strategy (strategy-focused) delivered to 22 local markets.


The Process

The Solution

Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes

Skills Used

Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Other

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

29.47

ROAS

Filti

Filti provides nanotechnology-patented HVAC filters and N95 facemasks. They were looking to gain a broader reach and achieve higher sales.

eToro

Creative for new territories audience discovery

0.3

ROAS

StandWithUS

StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.


SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.


We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!

Analysing, advertising and social media management to many projects within standwithus.

0.02

CPL

Just Melt

Just Melt Med spa wanted to generate qualified leads for its services and convert more people into clients in a cost-effective way using SEO and content marketing.


Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.