The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).
Looked at the data and understood what recipes were popular and what was grabbing consumer's attention online. Then worked with a team to build content around these new recipes, posting them to social media to build a community centered around baking and the love of food.
Through community management and great content, I was able to build a following and increase website traffic by 200%. It also helped the brand stay in good light during the pandemic when Fleischmann's yeast was on back log and could not be found in stores.
The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
Social Media Management,Paid Ads,Paid Ads,Other
Food & Drink
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AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.
Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.