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The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).
Looked at the data and understood what recipes were popular and what was grabbing consumer's attention online. Then worked with a team to build content around these new recipes, posting them to social media to build a community centered around baking and the love of food.
Through community management and great content, I was able to build a following and increase website traffic by 200%. It also helped the brand stay in good light during the pandemic when Fleischmann's yeast was on back log and could not be found in stores.
The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
Social Media Management,Paid Ads,Paid Ads,Other
Food & Drink
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
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