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The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).
Looked at the data and understood what recipes were popular and what was grabbing consumer's attention online. Then worked with a team to build content around these new recipes, posting them to social media to build a community centered around baking and the love of food.
Through community management and great content, I was able to build a following and increase website traffic by 200%. It also helped the brand stay in good light during the pandemic when Fleischmann's yeast was on back log and could not be found in stores.
The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
Social Media Management,Paid Ads,Paid Ads,Other
Food & Drink
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
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