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The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).
Looked at the data and understood what recipes were popular and what was grabbing consumer's attention online. Then worked with a team to build content around these new recipes, posting them to social media to build a community centered around baking and the love of food.
Through community management and great content, I was able to build a following and increase website traffic by 200%. It also helped the brand stay in good light during the pandemic when Fleischmann's yeast was on back log and could not be found in stores.
The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
Social Media Management,Paid Ads,Paid Ads,Other
Food & Drink
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
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