The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
expert
To build an online community, enticing people to follow and use recipes from Make Good/Bake Good and purchase products from ACH Food (Fleishmann's and Mazola Oil).
Looked at the data and understood what recipes were popular and what was grabbing consumer's attention online. Then worked with a team to build content around these new recipes, posting them to social media to build a community centered around baking and the love of food.
Through community management and great content, I was able to build a following and increase website traffic by 200%. It also helped the brand stay in good light during the pandemic when Fleischmann's yeast was on back log and could not be found in stores.
The community grew quite quickly and website traffic increased by over 200%. I was also able to manage the community during a difficult time, when yeast was not able to be found.
The website and online community is still active today with high engagement rates and recipe downloads.
To note, the products are not sold online.
Social Media Management,Paid Ads,Paid Ads,Other
Food & Drink
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Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Selini New York discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges
Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
