Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.

+183% INCREASE IN registrations achieved from paid traffic

-79% cost-per-registration for an undergraduate Open Day since 2014


With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.

+220% INCREASE IN registrations achieved from paid traffic

-72% cost-per-registration for an undergraduate Open Day since 2014


In 2018 our paid campaigns generated 75% of all visits to the Clearing site.

16,000,000 viewable impressions Generated By our innovative display campaigns

205,606 CLICKS Generated By our innovative display campaigns

300,000 impressions on video campaigns on YouTube and Facebook



-79%
Cost per registration

The Challenge

Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.

Specific examples of objectives set by Leeds Beckett also included:

1) Supporting the university’s growth plans through targeted and effective campaigns

2) Growing the number of applications

3) Improving efficiencies and reducing costs in all paid channels


The Process

We were able to deliver highly refined campaigns with precise audience targeting and careful geographical mapping across a variety of platforms via search ads, Facebook Lead Gen campaigns, Video advertising and lead nurturing campaigns across social networks (Facebook, Instagram, Snapchat, TikTok and LinkedIn)



The Solution

Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.

+183% INCREASE IN registrations achieved from paid traffic

-79% cost-per-registration for an undergraduate Open Day since 2014


With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.

+220% INCREASE IN registrations achieved from paid traffic

-72% cost-per-registration for an undergraduate Open Day since 2014


In 2018 our paid campaigns generated 75% of all visits to the Clearing site.

16,000,000 viewable impressions Generated By our innovative display campaigns

205,606 CLICKS Generated By our innovative display campaigns

300,000 impressions on video campaigns on YouTube and Facebook



Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,Other

Industry

Education

Results by the numbers

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