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Current results are major growth of social channels, with specific focus on Linked In. Blogs and content are reaching target audience and generating leads that can be used to set appointments for the sales team.
To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.
The process was to create consistent branding and a parent company and then social market them individually.
Current results are major growth of social channels, with specific focus on Linked In. Blogs and content are reaching target audience and generating leads that can be used to set appointments for the sales team.
Content Marketing,Copywriting,Branding,Marketing Strategy,Other
Finance
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As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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