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Through a combination of different results we managed to lower our cost per booking (the equivalent of our Cost Per Purchase) by 40%. This was a game changer to the company and meant that we could increase our marketing spend but keep our CPAs lower thereby driving more revenue.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
As Head of Growth, I'm heavily involved in the planning and strategy setting. Following this we set our KPIs, budgets and customise our approach to every marketing channel. Optimisation is key for us given the amount of spend we deploy every month.
We tested new channels (YouTube Ads, Linear TV, Direct Response TV, Video On Demand, LinkedIn Ads, Display Advertising, etc) but also optimised the existing channels (Google, Meta, Facebook etc) to get the best bang for our buck. We had to methodically analyse tests from each other to determine reason for changes in performance.
Through a combination of different results we managed to lower our cost per booking (the equivalent of our Cost Per Purchase) by 40%. This was a game changer to the company and meant that we could increase our marketing spend but keep our CPAs lower thereby driving more revenue.
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Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.
Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.
Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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