Shieldwise is an insurance lead generation company based in the UK. They match users with their ideal insurance solution from a network of local providers.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Copywriting,Web Development,CRO,Branding,Content Marketing,Branding,Marketing Strategy,Paid Ads,Email Marketing,Web Development,Web Development,SEO,Marketing Strategy,SMS Marketing,Other,Other
Finance
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
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