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After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.
Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
Corvex requested a full-service marketing plan to grow their sales + increase monthly subscriptions of their app downloads. The marketing plan included: paid social, search (Google), SEO, and an email marketing automation plan to gain brand awareness, lead generation and increase market sales. I successfully transferred the team from Mailchimp to Marketo in 3 weeks to deploy a full-service email marketing automation plan, to successful increase leads over the next 3-6 months. The goal was to get a ROAS of between 5-8x.
After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.
Marketing Strategy,SMS Marketing,SEO,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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