After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.
Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
Corvex requested a full-service marketing plan to grow their sales + increase monthly subscriptions of their app downloads. The marketing plan included: paid social, search (Google), SEO, and an email marketing automation plan to gain brand awareness, lead generation and increase market sales. I successfully transferred the team from Mailchimp to Marketo in 3 weeks to deploy a full-service email marketing automation plan, to successful increase leads over the next 3-6 months. The goal was to get a ROAS of between 5-8x.
After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.
Marketing Strategy,SMS Marketing,SEO,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.