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• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle
• Increased traffic to revamped websites by 18% using SEO techniques and improved UX
• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels
• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio
Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.
I develop digital marketing campaigns across Facebook Ads and Google Ads to drive brand awareness, website traffic, collection of email addresses, booked reservations, and eCommerce revenue across 8 different brands. In addition, also helped improve their technical SEO.
• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle
• Increased traffic to revamped websites by 18% using SEO techniques and improved UX
• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels
• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio
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The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
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