• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle

• Increased traffic to revamped websites by 18% using SEO techniques and improved UX

• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels

• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio

3
ROAS

The Challenge

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

The Process

I develop digital marketing campaigns across Facebook Ads and Google Ads to drive brand awareness, website traffic, collection of email addresses, booked reservations, and eCommerce revenue across 8 different brands. In addition, also helped improve their technical SEO.

The Solution

• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle

• Increased traffic to revamped websites by 18% using SEO techniques and improved UX

• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels

• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Saunders Farm

0

ROAS

SlingerBag

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


0.5

CPO

kari gran

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

0.3

CPM

Xagio

Xagio is an online software tool that combines the power of cloud WordPress

management and a feature-rich optimization plugin. They were looking to generate more leads and sales through paid ads.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.