Crimson Wine Group Case Study

The Challenge

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

The Process

I develop digital marketing campaigns across Facebook Ads and Google Ads to drive brand awareness, website traffic, collection of email addresses, booked reservations, and eCommerce revenue across 8 different brands. In addition, also helped improve their technical SEO.

The Solution

• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle

• Increased traffic to revamped websites by 18% using SEO techniques and improved UX

• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels

• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio

Website

https://www.crimsonwinegroup.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO

Industry

Food & Drink

Results by the numbers

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