• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle
• Increased traffic to revamped websites by 18% using SEO techniques and improved UX
• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels
• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio
expert
Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.
I develop digital marketing campaigns across Facebook Ads and Google Ads to drive brand awareness, website traffic, collection of email addresses, booked reservations, and eCommerce revenue across 8 different brands. In addition, also helped improve their technical SEO.
• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle
• Increased traffic to revamped websites by 18% using SEO techniques and improved UX
• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels
• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio
Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO
Food & Drink
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Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.