
• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle
• Increased traffic to revamped websites by 18% using SEO techniques and improved UX
• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels
• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio
Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.
I develop digital marketing campaigns across Facebook Ads and Google Ads to drive brand awareness, website traffic, collection of email addresses, booked reservations, and eCommerce revenue across 8 different brands. In addition, also helped improve their technical SEO.
• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle
• Increased traffic to revamped websites by 18% using SEO techniques and improved UX
• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels
• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio
Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO
Food & Drink
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

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