Crimson Wine Group Case Study

The Challenge

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

The Process

I develop digital marketing campaigns across Facebook Ads and Google Ads to drive brand awareness, website traffic, collection of email addresses, booked reservations, and eCommerce revenue across 8 different brands. In addition, also helped improve their technical SEO.

The Solution

• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle

• Increased traffic to revamped websites by 18% using SEO techniques and improved UX

• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels

• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio

Website

https://www.crimsonwinegroup.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO

Industry

Food & Drink

Results by the numbers

Get Started

More Case Study

Old School Tees

This is a large vintage clothing brand of licensed tees ranging from rock bands to movies. They have had a hard time defining their customer base, so through email marketing, we were able to increase repeat customers and increase their profitability.

Read Case Study

GetAgent

GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.

We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.

Read Case Study

0.35 CPO

Umami Cart

Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
Scaling Google search

Read Case Study

Panama tourism

increase awareness and inbound tourism from the US and Europe to Panama

Read Case Study

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Read Case Study

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Read Case Study